SMS Text Marketing Campaigns
Mobile marketing is by far the cheapest and most effective marketing any business can do in today’s mobile world. The statistics keep piling up and the number of smartphone users grow daily, really hourly.
The number of text messages has been on a steady climb as people across continents, demographics and generations embraced the ease of its use, the ability to cut through the other cluttered communications channels and be able to instantly reach loved ones, co-workers, and friends. And in addition, text messaging is growing as a marketing channel for collecting coupons, tracking loyalty points, making payments and receiving notifications of special promotions. A recent report out by Gartner shows that worldwide smartphone sales in Q4 2011 are 47% higher than Q4 2010. In addition, a recent blog by Nielsen shows that Smartphone and feature phones now make up a 50/50 split of cell phone ownership.
Text messaging is still the best way to reach consumers. There are those, though, who doubt the text force. We have heard grumblings from the dark side of MMS and QR Codes that text is dead. Well, being a mobile marketing Jedi, I believe the future of text is strong. Yoda also says, “always in motion is the future.” And here are just a few reasons why:
1. Text message usage rates are strong and growing.
2. Text message adoption rates are also increasing.
3. Smartphone sales continue to increase.
4. Emergency and charitable organizations are using text more and more.
5. 103% Cell Phone penetration rate in the US
If you want to experience the power of SMS Text Marketing for your business call us or fill out the form to the right and we will start you with a free 30 Day Trail.